Jordan's Ice Creamery sits on Laconia Road in Belmont, New Hampshire — a short drive from the heart of the Lakes Region and easy to spot when the picnic tables go out front and the benches along the grass to the left of the parking lot fill up with regulars. The building is modest and the setup is unpretentious: you walk up, you order, you find a seat outside in the open air. There's no indoor dining, no frills — just hard ice cream, soft serve, and the kind of outdoor atmosphere that belongs to a New England summer. The picnic tables and grassy benches have been part of the ritual here for as long as the shop has been open each season, and that simplicity is a big part of why people keep coming back year after year.
The hard ice cream program is the foundation of what makes Jordan's worth the trip. Every flavor is made in small batches in-house, and the menu rotates throughout the season so there's always a reason to return. The Peanut Butter with Peanut Butter Cups loads peanut butter ice cream with what regulars describe as 'tons' of peanut butter cup pieces — it's one of the most frequently mentioned flavors in reviews. The Mocha Chip is another homemade hard ice cream that draws repeat visitors specifically for that flavor. Regular-size hard ice cream comes in under $4, and reviewers consistently note that a single serving is generous enough for two people. The price-per-person works out to around $6.00 on average, making it one of the most accessible handmade ice cream stops in the region.
Seasonal and limited-time flavors are a defining feature of the menu at Jordan's. The Apple Pie flavor, available in fall, is a standout — reviewers describe it as tasting like apple crisp covered in vanilla ice cream rather than a standard fruit scoop. The PB Cookie ice cream is a limited-run homemade flavor that appears on the rotating menu. Blueberry Shortcake is another hard ice cream offering that draws strong praise. The Coffee and Donuts flavor — coffee ice cream loaded with chocolate donut pieces — is a recurring customer favorite. Because the menu changes periodically, the flavor lineup you see this week may differ from what's available next visit, which is part of the draw for regulars who make a point to come back multiple times each season.
The soft serve program runs parallel to the hard ice cream menu and holds its own as one of the more talked-about soft serves in the Lakes Region. Coffee soft serve is among the most-praised items on the menu and is cited by repeat visitors as a reason to choose Jordan's over other area shops. Maple soft serve appears as a seasonal offering. Reviewers consistently describe the soft serve as 'super creamy.' The Black Raspberry is available in both hard and soft serve formats. For those who want to dress up a scoop, sundae options include toppings like butterscotch and walnuts — the Butter Crunch sundae with butterscotch and walnuts is singled out by name in more than one review as something worth ordering.
Homemade waffle cones are made in-house and available at an extra charge. Multiple reviewers call them out specifically as worth the additional cost — they are not an afterthought but a made-from-scratch product that complements the ice cream. The Mint Chip is available as a regular-menu hard ice cream for those who prefer a classic option. Brownie Cheesecake appears on the special and rotating menu. The range of options — from straightforward scoops to sundaes to seasonal flavors to homemade cones — gives each visit its own character depending on what's on the board that day.
Jordan's operates seasonally, and that schedule is part of its identity. Locals refer to the time the shop is open as 'Jordan's season' — a phrase that appears in reviews without explanation, as if everyone in the area already knows what it means. The shop has become a summer benchmark: when the picnic tables come out, summer has started; when they come in, it's over. Visitors who grew up coming here as children bring their own kids now. Out-of-town guests who visit during the season ask for it by name when they come back the following year. The shop also draws customers after events at the nearby NASCAR track, making it a natural endpoint for a day at the races.
Jordan's is open Monday through Friday from 2:30 to 8:00 PM and Saturday and Sunday from 11:30 AM to 8:00 PM. Weekend hours give families and out-of-towners a longer window to stop in for a scoop. Whether you're working through the rotating hard ice cream flavors, grabbing a coffee soft serve, or building a sundae with butterscotch and walnuts, the picnic tables are waiting. Find Jordan's at 894 Laconia Road in Belmont, or call ahead at (603) 267-1900.